How far would you go for a freebie?

311a256849990c9d030163e5722b1cffAs the tattoo industry booms throughout the world, there are businesses ready to capitalise on those willing to exchange a spot on their skin in return for monetary gain.

Anthony Lolli, founder of Rapid Reality in the US adopted a marketing strategy like no other. The business owner offered his employees the incentive of an additional 15% pay rise in exchange for the company logo to be tattooed on their body. It may sound bizarre but 40 employees took him up on his offer, taking “company loyalty” to a whole new level.

IBIS World industry analysis shows the Australian tattoo studio industry alone is earning $97million in revenue with a projected annual growth of 3.9%. The largely accepting nation of body art and displays of individuality is the pinnacle of today’s young society. Changing from what may have been considered subculture to very much mainstream.

 

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Anytime Fitness are another corporation to adopt the idea of free body art. After successfully launching in the US, Australian chains now offer staff, franchise owners and customers a free tattoo of the company “running man” logo. The Anytime Fitness Australia co-founder says that 200-300 people now have the logo tattooed on them in Australia. In exchange for the ink, the company believes it provides the customer with not only loyalty but also a sense of emotional commitment to the brand.

 

Tough Mudder, a team-oriented obstacle course is now a global success. The Brooklyn company has grown to a $70million dollar company with over 1.5mil participants in two years. Even more impressive statistics is the 4000+ people who are now a walking billboard for the company. Tough Mudder offers all participants the ability to have the Tough Mudder logo tattooed on their body in exchange for a free $185 ticket into the next event.ca9bae2f035c85fc71c63cdadbfd8937

 

Sound tempting?

 

For those enthusiastic participants, Think Again Laser Clinic has some words of advice before you hit up your local tattoo shop in preparation for the big day.

 

  1. Stick to black ink
  2. Request the ink to be shaded rather than heavy loaded
  3. Have the tattoo placed anywhere on your torso, preferably upper arm, chest or back

 

If the time comes after the race where you no longer want to be a walking advertisement, visit our clinic within 3-4 weeks of having the tattoo done. Provided the above was followed, your removal process should be complete in only a few short sessions.

 

SPECIAL OFFER: Visit our Rozelle clinic with your logo tattoo to be removed and score 50% off the price of your first treatment!

 

At Think Again Laser Clinic Sydney, we are tattoo removal specialists with laser tattoo removal being the only procedure we perform at the clinic. We understand the desire for a display of body art and we also understand the desire to update and keep each artwork current to suite your personality.

Visit us for a free consultation to discuss complete or partial removal of your unwanted tattoo!

 

Think Again Laser Clinic Sydney

2/188-190 Victoria Road Rozelle NSW 2039

M: 0474 817 767

E: info@thinkagainlaserclinic.com.au

Are your tattoos affecting your first impressions in the workplace?

While individuals sporting tattoos tens of years ago were once perceived as reckless, today tattoos are merely a part of our culture. Although perceptions have changed over the years, certain industries, company culture and clientele play a major part in the acceptance of visible tattoos within a place of employment.

At Think Again Laser Clinic you will find that each of our laser specialists have tattoos themselves and strongly support equal opportunity against discrimination of those individuals with visible tattoos in the workplace.Tattooed doctor

We are however aware that not all areas in society are as accepting of tattoos, the artistry and stories behind them.

Previously research has shown that first impressions are formed in only 7 seconds. However the latest data to be released shows that in fact our brains are wired to make them in far less time then that. We will only get one chance at a first impression and it seems that one tenth of a second is all it takes. psychologicalscience.org explains:

 

A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face, and that longer exposures don’t significantly alter those impressions (although they might boost your confidence in your judgments). Their research is presented in their article “First Impressions,” in the July issue of Psychological Science.

 

For this reason, prejudice toward people with tattoos (especially those visible and unable to be covered such as hands, neck and face) still exists.

In occupations/industries such as Customer Service, Real Estate, The Armed Forces, Government and more recently the Police Force, visible tattoos may affect your ability to be both employed and promoted.

The NSW Police Body Art and Modification Policy states

4.1.1 Prohibited locations

Any form of body art or modification that is on the face, scalp, ears, neck or hands of an employee or police recruit is prohibited under this Policy. Regard will be given to cultural and/or religious issues where appropriate in accordance with AntiDiscrimination legislation.

 

Unfortunately discrimination against visible tattoos by an employer is still prevalent throughout the workforce in Australia and it is legal. Employers do actually have the right to create a ‘dress code policy’ for their business, and if not adhered too dismissal is at their discretion. For employers, this generally isn’t about creative expression or individuality, rather upholding a general image for their business.

Unfortunately many industries have these policies in place ‘unofficially’ and may instead find a more politically correct reason for you to be unsuccessful in your application for employment or promotion.

After talking with one of Sydney’s top recruitment agencies, it is clear that prior to an initial interview, an expectation is set.

 

“If our client is a conservative company that wants a candidate to come in and deal with customers and their image that they want to portray is clean cut, “presentable” (to their definition) and we have two candidates with exactly the same qualifications, one with exposed tattoos and one without, the client will go with the person that fits their companies culture 10/10 times. On the flip side, if a conservative candidate goes for a role with a creative company where the employees all have expressive body art, then it just comes down to culture. That’s what companies want. They want to develop and maintain a culture and an image.” Says Mitch D, Recruitment Officer.

Tattooed hands

Anthony Grima, A successful Sydney based Real Estate agent states,

“I believe Tattoos are a good way to express yourself and have become apart of fashion in this day and age. Unfortunately visible tattoos like on hands and necks can come with judgement too and in a profession like real estate, I think it would have a negative affect on the person…The competitive nature of the business would set you a step behind with first impressions when the client compares {you} to the other agents without visible tattoos.”

 

Employers do have the right to request tattoos to be covered and although they personally may not have an issue with them they simply do not want that image to reflect on their business. Chances are if you are in a non-creative white-collar industry, in a management role or in a position that directly deals with clients, keeping tattoos covered may be the expectation.

 

As stated earlier a first impression takes only a blink of an eye to be formed and for many of us we will never know just how much our tattoos have played a part in missing that promotion or landing that dream job.

While not all industries and employers will be biased against tattoos, for those that are the location of the tattoo, the design of the ink, the workplace, current employees and customers whom deal with the company will certainly determine your place in the workforce.

 

Many of our clients have come to us not because they no longer like their tattoos, but because they realise that their tattoos are affecting their first impressions, especially in employment.

 

At Think Again Laser clinic, we are Sydney’s tattoo removal specialists. If you feel that your tattoos are holding you back, the only proven and affective way to remove them is by laser tattoo removal.

Laser Tattoo Removal Results - 4 Treatments. Tattoo Removal Guarantee. Best Tattoo Removal Sydney.
Laser Tattoo Removal Results – 4 Treatments.

Feel free to contact the clinic and book an obligation free consultation where we can discuss your tattoo and a timeframe for removal.

 

Think Again Laser Clinic- Recreate the skin you’re in

 

2/188-190 Victoria Road Rozelle NSW 2039

Phone: 1300 1 NO INK ( 1300 166 465)

Email: info@thinkagainlaserclinic.com.au

thinkagainlaserclinic.com.au